Inhaltsverzeichnis
Since many lawyers and law firms are already using social media, short, informative video content can not only aid in search engine optimization but can also provide fodder for social media posts. Running a successful law firm is much like any other professional services business in that you must maintain relationships. One way to keep your law firm top of mind with your clients is to send them an email each month. Email marketing is a critical piece of any successful digital marketing strategy for law firms. The first step in creating a law firm marketing plan is to hone in on your niche and know your target audience.
Google will see backlinks from these extremely reputable sites and add that to your overall domain authority, which can give you a boost in rankings. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Balancing clients’ short- and long-term priorities requires a balancing act of its own on the part of CMOs, who often are all too aware that they can’t do everything at once. Yet, no matter how urgent or busy short-term needs seem, it’s imperative to carve out the time to look at longer-term client priorities.
- In this guide, you’ll learn everything you need to know about properly marketing your law firm—from SEO to networking and everything in between.
- The benchmark 10-year Treasury DUI attorney near me yield reached 3.461%, up from 3.396% the previous day.
- We can’t have a website that does not display well on mobile devices.
- Getting started is a big challenge for most law firms, but those that do it properly are seeing impressive results.
Traditional law firm marketing includes word-of-mouth referrals while digital marketing tactics usually leverage paid digital ads and law firm SEO. In short, the 2020 Survey results show that law firms–and especially solos and small firms–have a long way to go. Search engine optimization is one of the best ways to market a law firm since potential clients often flock to search engines like Google to find legal services. SEO allows you to rank for the terms your target audience is searching for. Successful legal marketing professionals need to demonstrate an intellectual curiosity about what their firm’s lawyers are doing.
Ensure your site is search engine optimized
To grow your law firm and keep your business profitable, you’ll need to make sure that you’re getting good returns on the investments you’re making across your marketing initiatives. The nature of our work and the fast pace of our projects mean you will work in an ever- changing environment. Our business services professionals support more than 2,000 lawyers, working across 25 practice areas, 17 industry groups and in 30 countries. Supported by your colleagues from around the world, you will work on projects that have a global impact, as well as considerable regional importance. This edition will focus on practical case studies of intelligent technology application in law firms and in-house departments to improve legal documentation and analysis while providing solutions to legal challenges.
Deep News & Analysis
Focus on your niche in order to attract people who are interested in your services. Otherwise, you risk coming across as a generalist, which will make it difficult to stand out from other law firms. It’s always fair to ask clients to send new business your way, either in person or via email. Another way to build referrals is to attend online and in person networking events with other professionals in your industry.
Determine your firm’s growth potential in order to establish real, relevant marketing goals. When working with Elite, you’ll never have to worry about different levels of service, silly upcharges, or bait-and-switch schemes. Every part of your website, marketing campaign, and deliverables will receive the best quality service and deliverables available.
To start, I recommend posting once per day in order to get eyes on your content and start tracking performance. Over time, you will get a better sense of what content performs well and what your audience wants to see. For example, if you are a family law attorney, you might post about topics such as divorce, child support, child custody, adoption law, mediation, etc. If you are a corporate lawyer, you might post content about corporate liability, contracts, investing, and the like.
The list is compiled from submissions and journalistic research, and selections are vetted by a board of their peers. She leads relationship management and tracks market and emerging trends. She supports the agency and its clients with establishing competitive advantage, winning new business, and implementing strategies that impact long-term business objectives. In addition, Carr serves as the executive producer for the firm’s widely acclaimed and award-winning podcast, On Record PR. Pay per click is a relatively underutilized digital marketing tactic by law firms. The reason is, especially in competitive lawyer markets such as personal injury, the cost per click for running Google ads could touch an astonishing $1000.
After all, most lawyers provide specific types of services for people in a specific area or region. SEO is important for ensuring your law firm shows up in online searches, but general searches aren’t the primary way potential clients will find you—especially if you’re a small law firm. To ensure nearby clients can find you online, you also want to optimize your firm’s ranking in local search results, aka local SEO, as part of your law firm marketing strategy.
Facebook is probably the most effective social media platform to connect with your potential clients, and to keep existing clients informed about changes in your law firm or new practice areas being covered. Consider developing social media marketing content so that your existing clients will want to share it with their network, simply because it’s useful information. If you can tap into this wealth of connectivity online, you’ll find that the rewards are potentially great once your social media referral funnel has been established. Many attorneys fail to even indicate which practice areas they specialize in, or which locations they are able to cover for their clients.